Details

Benefits

• 100% gray coverage.
• Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types.
• Works in as little as 35 minutes.
• Thick cream color: no drips, no mess, no harsh smell.
• Leaves hair feeling healthy, conditioned & shiny.
• Made from ingredients you can feel good about: keratin, argan oil, and ginseng root extract.
• Cruelty-free: not tested on animals.
• Sustainable packaging.
• Made in Italy.
• For best results, stay within two shades of your natural color.
• When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.
• Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.
• Pro tip: Need help finding your perfect shade? Text your selfie to 34757 to get instantly shade-matched! Message and data rates may apply.

Includes

• Radiant Cream Color (1.7 oz)
• Conditioning Color Activator (2.5 oz)
• Pair of Gloves (2 ct)
• Cap
• Barrier Cream (0.7 oz)
• Cleansing Wipe
• Color Protecting Shampoo and Conditioner (0.5 oz each)

Formulated Without

• Ammonia
• Parabens
• Resorcinol
• PPD
• Phthalates
• Gluten
• SLS
• Titanium Dioxide